As a progressive infrastructure development company we believe in inclusive living and therefore continue to extend our best possible efforts to neighborhood rural masses and bring them into the fold of development.

We collaborate with Government departments, Local Panchayats, NGOs and Industrial conglomeration as we progress towards the objective of fostering Inclusive living, Creating and Sharing progress.

MARG Parivarthan – ( ‘Chain of Change’) is the CSR brand of MARG. Parivarthan is not about Corporate Social Responsibility, but about transforming the society and the neighbourhood in our areas of impact.

The “Chain of Change” - a spectrum of development

THEMATIC AREAS MARG PARIVARTHAN

EDUCATION

AT MARG we believe that our Children are the future of our society. And education plays a crucial role in developing the children. As an infrastructure developer MARG helps in improving school infrastructure

MARG’s intervention towards facilitating quality education to rural children has evolved a three fold strategy.

The compound wall constructed by MARG marked the Seekinankuppam school a distinct entity

Renovated and colorfully painted the Anganwadi is now much more a joyful place for children of Vellore village

The tables and benches gives students of Govt. High School Karapakkam the comfort to follow the classes

2. Supporting school children with educational aids.

Bicycles distributed as a token of appreciation and to motivate children to pursue Higher Secondary education

Special programme organised to commemorate the Children Day 2009 at Seekinankuppam Govt. School

Safe and timely school journey for 250 children through free school shuttle service

3. Facilitating children education through guided evening study centres. 53 children are being guided to revise their lessons after school hours at Seekinankuppam panchayat. Sponsoring food supplement for 120 children during evening study hours at Tiruvallur Tamil School, Karaikal.
		Evening study center, Seekinankuppam

HEALTH

MARG’s efforts towards improving health care and its delivery systems enable rural poor access to quality health care systems. We supplement governmental efforts with our own initiatives by conducting medical camps and treatment.

Comprehensive medical camp supported under Varummon Kaapom Thittam, Seekinamkuppam

General Medical Camp organized at K.Vanjore, Karaikal on 31st Jan'10

COMMUNITY DEVELOPMENT

Growth of a country largely depends on the standards of its social infrastructure. MARG as an infrastructure developer is aware of the fact that private sector involvement and investment is essential to supplement government’s efforts. The evolving concept of Public – Private Partnership led MARG to collaborate with the state government programme “Namaku Namey Thittam” in building basic infrastructure at the villages surrounding our key projects.

Concrete cement road at Madambakkam Village under Namaku Namey Thittam

MARG has restored 3 bus stops at Karaikal which are aesthetically designed with seating facility

EMPLOYABILITY

We believe in the adage “Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime”. While the changing new economy has opened up job opportunities across sectors the need of the hour is training and skill development. The rural poor who have no means to learn are given training in the areas of their interest and competence . We close the loop by providing them or finding them employment across industry segments.

GLSDI-MARG
MARG in collaboration with Confederation of Indian Industries initiated a programme -Grassroots Level Skill Development Initiative (GLSDI) where 809 youth of Cheyur Taluk were given a 15 day intensive pre - employment training with over 60 % being placed in a regular job.

GLSDI-MARG signed an MOU with CII	A section of the Youth at the Job Fair April 2008

Youth on wheels of development

Heavy motor vehicle driving is another such trade identified for employability MARG sponsored 20 Youths for four wheeler driving around our port at Karaikal.

ENVIRONMENT

The tree plantation drive across our operational areas at MARG Swarnabhoomi in Kancheepuram district and at MARG Karaikal Port is our commitment to Environment protection . It is our endeavor to constantly improve our immediate environment. As a next step we have planned to extend this activity to the neighborhood villages involving the local schools.

RELIEF & REHABILITATION

MARG has responded to the emergency situations of disasters by providing timely help to the affected victims and the families. The nature of intervention includes provision of food grains, clothes, vessels, school books, uniforms etc – all with a aim to help the affected families bounce back to normal life as soon as possible

Kerosene pumb stoves distributed to 3000 flood affected families at Kurnool- March'10

10kg of Rice bags were distributed to 530 families affected by flood at vanjore villages - Nov'09

CORPORATE CAUSE PROMOTION

The MARG Chennai Marathon series was hosted by MARG in aid of Give Life Charity that supports the cause of underprivileged children for their Right to education and health. Around 1.75 Lac people from various walks of life across different cities participated in this run.

A.R.Rahaman’s Jai Ho World Series in aid of The Sakthi Foundation and AR Rahman FOundation hosted by MARG at Swarnabhoomi saw over 75,000 people standup for the cause of the physically challenged. Apart from raising funds for medical equipments for the The Adhiparasakthi Medical and Research Hospital at Melmaruvathur, the event sensitized the people at large the need to include the differently abled into the main stream

Celebrating 100 years of Satyagraha, Gandhi Mandapam, Adyar, 8th October 2006.
MARG, in co-ordination with the Gandhi Study Centre, organized a one-day programme for underprivileged children to celebrate Gandhi Jayanthi and 100 years of Sathyagraha.

AIDS awareness – Commemorating the World AIDS Day – December 1, 2006.
The campaign was aimed at spreading awareness and changing the mindset of the society towards people living with HIV / AIDS. Accept, Act, and Achieve was the message delivered

EmployABILITY 2006 - A job fair for specially-abled people from across the country held on December 16 & 17, 2006 in Chennai. Aimed at ‘looking beyond Disabilities and Breaking Barriers Together’ the event saw several young job aspirants attending their first job interview.

Chennai Sangamam - Presented by Tamil Maiyam and the Department of Tourism and Culture, Government of Tamil Nadu. Chennai Sangamam is a unique attempt to showcase the best of Chennai.

AbilityFEST - Organized by Ability Foundation from October 5 to 8, 2007. AbilityFEST is an international disability film festival. This is a biannual event of Ability Foundation to sensitise the community about their perception on disability. AbilityFest 2007 enabled the viewers to enjoy films from 24 countries - some funny, others moving – but every one of them thought provoking.

BYST & MARG- Best Business Idea Contest Programme – 2008
The contest encouraged young men and women in and around Chennai to come up with creative and viable business ideas that could be converted into successful dynamic micro-enterprises. The Contest gave a boost to the entrepreneurial culture in Chennai and promote new business ideas among the youth.

Vasantham Special School - Sponsored purchase of Teaching Aids & Therapy Equipments for the Mentally Challenged for one year (2009).

MARG Swarnabhoomi Puduvai Marathon - On Feb 14th 2010 thousands of Puducherrians gathered, to run around town and showed their solidarity on global warming. The Puduvai Marathon 2010, organised jointly by Marg Swarnabhoomi and the Rotary Club of Pondicherry Charitable Trust received a whopping response, with around 8500 people “going green to save the earth.”

CULTURE, HERITAGE & SPIRITUALITY
We believe in overall development and recognize the importance of culture, heritage and spirituality in making us a complete human being. Towards this our association with a host of programs have impacted our employees and the communities around.

• Swami Sukhabodhananda on “Personal Excellence Through BHAGAVATH GITA”– July 2008.
• Temple infrastructure - Kali Amman Koil and Gangai Amman Koil at Karapakkam and Poonkaliamman Temple at Vanjore.
• Community Wellness programme in association with The Art of Living, Chennai at 19 Villages around MARG Swarnabhoomi.
• Portable Safe Drinking Water distribution for the devotees of Velankani and Thirunallar Festival – September 2009.
• Sri.Sri.Ravi Shankar’s programme – Satsang at MARG Swarnabhoomi in Nov 2009.
• Family Day celebrated at MARG Swarnabhoomi on 24th Jan 2010

At MARG Parivarthan we understand that inclusive development is a continuous process and therefore our programs for the development of the rural poor will be a part of our business plan.